MEXICO CITY, June 28, 2022 – Axalta, a leading global supplier of liquid and powder coatings, today released results from its Automotive Color Preferences 2022 Consumer Survey in Mexico. For the fourth consecutive year, red (21%) is the preferred color of participants, followed by black (18%) and white (15%). Red was a favorite for both women and men in Mexico and has been increasingly popular since Axalta’s first survey in 2019.
Color overall continues to be relevant for automotive consumers in the country, as 86% of those surveyed said it is a key factor when purchasing a used or new vehicle. So much that 42% would change manufacturers if they didn’t find the color they are looking for.
“Our survey helps us better understand automotive consumers and their decision making, and potential future trends to develop appropriate technologies that meet industry needs. As leaders and experts focused on providing innovative, colorful, and sustainable solutions, we are proud to have led this survey for the fourth consecutive year,” said Daniel Salcido, president of Axalta Mexico.
The survey also revealed the colors owned by automotive consumers and the relevance of sustainability throughout the manufacturing process:
considered that it is very or extremely important that the value chain in the manufacture of their vehicles is committed to sustainability.
“With 150 years of color experience, along with our culture of agility and customer focus, we are uniquely positioned to help our customers navigate the challenges in the industry and support their needs by offering new and valuable information on color trends,” added Hans Paetau, director of Mobility for Axalta Mexico.
The survey provided insight from consumers on their experience in refinish body shops, one of the company's main business focus areas in Mexico.
Axalta is the first coatings company to have an annual survey analyzing automotive consumer color preferences in Mexico. The survey complements the company’s annual Global Automotive Color Popularity Report, which has been published for nearly 70 years and shows consumer purchasing preferences around the world based on Original Equipment Manufacturer (OEM) sales.
For more information about Axalta’s color, please visit: We Live Color.
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About Axalta Coating Systems
Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity, and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 140 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.mx and follow us @axaltaLATAM on Facebook, Twitter and Linkedin.
Axalta is a global coatings company focused on providing customers with innovative, colorful and sustainable solutions. With more than 150 years of experience in the coatings industry, Axalta continues to find ways to serve more than 100,000 customers with the finest coatings, application systems and technology.