2022-01-19 13:00Blog post

Royal Magenta - 2022 Global Automotive Color of the Year

The selection for Axalta's eighth edition of the exclusive Global Automotive Color of the Year, Royal Magenta, is a deep cherry color that brings a luxurious finish to the market. The robust design has a majestic dark finish engrained with merlot and garnet hues. The color appears berry red in sunlight yet reveals a dark, mysterious look in the midnight hours.

Learn more about Axalta's color leadership.



About Axalta Coating Systems

Axalta is a global coatings company focused on providing customers with innovative, colorful and sustainable solutions. With more than 150 years of experience in the coatings industry, Axalta continues to find ways to serve more than 100,000 customers with the finest coatings, application systems and technology.

Contacts

Global
Jessica Iben
Global
Axalta Media Relations