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Axalta collaborates with Allure Industries to launch Colorista architectural powder coatings colour collection in Indonesia

JAKARTA, Indonesia, Dec. 21, 2018 /PRNewswire/ -- Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has co-launched Colorista colour collection for the architectural powder coatings market, with Allure Industries, a leading façade, fenestration, and architectural product specialist in Indonesia.

More than 150 architects and designers from all over Indonesia attended the launch event in Jakarta, where Franck Derouen, Global Director, Architectural Coatings of Axalta introduced the benefit of powder coatings along with colour and finishing trends in architectural designs. Axalta's powder coating technology is developed to produce zero VOC (Volatile Organic Compounds) products to meet international standards and specific customer needs for durability, weathering, abrasion, chemical or corrosion resistance, and excellent finishes with a wide range of colors and textures. Inspired by the beauty of nature, the Colorista colour collection presented 16 beautiful colours formulated to comply with international standards for architectural powders such as AAMA and Qualicoat.

"Colour is one of Axalta's passions. We develop colours that capture the imagination and channel the creativity of architects and designers all over the world. We hope that the beauty of the Colorista collection, enhanced by Allure's excellent application process, will inspire the architects and designers to create more iconic architectural projects in the future," said Franck Derouen, Global Director, Architectural Coatings of Axalta. 

"As the first powder coating manufacturer in Indonesia, we have been supplying super-durable architectural powder coatings with 25-year warranty since 1995, which is one of the longest track records in this region. We are committed to contributing to the development of the architectural segment in Indonesia through our technology and service," said Dewi Djanuwati, Managing Director of Axalta Indonesia.

"We are very proud of this collaboration with Axalta. We hope to have many more collaborations with Axalta in the future," added Johanes Soetanto, Director of Allure Industries.

About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the approximately 14,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information, visit and follow us @Axalta on Twitter and on LinkedIn

Dewi Djanuwati
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