HIGH POINT, N.C., Oct. 17, 2018 /PRNewswire/ -- Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, is proud to introduce a new industrial wood coatings campaign, "Wood Vibes". The collection, inspired by the beauty of nature and power of wildlife, explores color and design trends of the wood coatings industry. The collection coincides with the launch of new labels that empathize the beauty, strength, and versatility of our product portfolio.
The new labels are part of Axalta's commitment to its customers, partners, and performance. They are designed with brighter colors and prominent brand names. The key differentiator is the product code, which is now larger and bolder to make it more visible. These changes will enable users to find the product they need quickly and efficiently.
"Changing our wood coatings labels is part of the on-going integration after a successful acquisition last year," says Wade Arnold, Vice President of Industrial Wood Coatings for Axalta Coating Systems. "The new Axalta brand identity encompasses not only labels but new product literature, enhanced digital presence, and so on. Our customers can rest assured they will continue to receive high quality products and services."
The Industrial Wood Coatings business is one of the leading providers of coatings for OEMs and distributors engaged in industrial wood markets, including building products, cabinets, flooring, and furniture across North America.
"Axalta's focus is to go beyond developing and delivering a great product," explained Michael Cash, President of Industrial Coatings for Axalta Coating Systems. "Our goal is to listen to our customers, build a partnership, and help them increase profitability. Launching new labels and 'Wood Vibes' are just a couple examples of how we can help our customers improve productivity and support their growth and success."
To learn more about Axalta Wood Coatings, visit axaltawoodcoatings.com.
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the approximately 14,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @Axalta on Twitter and on LinkedIn.
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