Axalta Announces 2nd Annual "Brilliant Refinishers" Program for North American Refinish Distributors
Regional Distributors Recognized for Outstanding Sales Performance of Axalta's Refinish Products
GLEN MILLS, Pa., Sept. 24, 2018 /PRNewswire/ -- Axalta (NYSE: AXTA) today announced its 2nd Annual Brilliant Finishers Regional Distribution Recognition Program for North American distributors who have achieved outstanding year-over-year growth with Axalta refinish products, including Cromax®, Spies Hecker®, and more. The program celebrates up to fourteen regional distributors during a NASCAR® race weekend this fall when Axalta is the primary sponsor of the No. 88 Axalta Chevrolet Camaro ZL1.
"This program is very important to us. It allows us to recognize our regional distribution partners who are deeply committed to growing their businesses with Axalta," said Troy Weaver, Vice President, Axalta North America Refinish. "After successfully demonstrating their ability to achieve outstanding growth, we are very pleased to recognize and celebrate our mutual success with a special race weekend experience."
Axalta launched the first Brilliant Refinishers program in 2017 to recognize the excellence of regional distribution partners. Those who qualify for recognition will be notified by late September and invited to participate in the VIP race weekend experience at the NASCAR Cup Series season finale in Homestead (Florida) in November.
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With 150 years of experience in the coatings industry, the approximately 14,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @axalta on Twitter and LinkedIn.