News Releases

Axalta to showcase latest wood coatings technology at Fascinaction 2020 in Guadalajara, Mexico

MEXICO CITY  OCT. 21, 2020  Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, will exhibit its wood coating products and services at Fascinaction 2020 exclusive exhibition held in Guadalajara, Jalisco, October 21 - 23, 2020.

Axalta will showcase its latest wood coatings technology, including the next generation of AmariumTM pre-catalyzed lacquers known for their ease of use, quick drying times and durability. These lacquers also offer excellent clarity and provide enhanced Ultraviolet (UV) protection, and their single-component finish is ideal for cabinets, furniture and other interior wood surfaces.

"We are excited to share our latest wood coating technologies for the first time at Fascinaction 2020," said Edward Lopez, New Business Development Manager at Axalta. "Fascinaction 2020 is an ideal platform to present Axalta’s innovative solutions to help customers achieve their productivity and efficiency goals.”

Axalta is one of the leading global wood coating manufacturers and serves diverse markets and customers, such as Original Equipment Manufacturers (OEMs), applicators and distributors. Axalta’s wood coating products are available in a variety of technologies, including waterborne, solventborne, waterborne UV and 100% solid UV coatings, all of which enhance and protect wood and alternative wood substrates.

“At Axalta, we are committed to providing superior service, technology and knowledge in the application of wood coatings. We have extensive experience in color and finish depending on the type of furniture, and our technology puts us at the forefront of the industry,” added Rigoberto Ramírez, Commercial Manager of the wood segment at Axalta Mexico.

Fascinaction 2020 is organized by Promadhe, Hettich and Axalta and will take place in a large, open area that allows attendees to view the product displays, while still maintaining social distance.

For more information about Axalta's wood coatings, visit, and visit for more information about Axalta.

About Axalta Coating Systems

Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 130 countries better every day with the finest coatings, application systems and technology. For more information, visit and follow us @axalta on Twitter.

Karen Perez